Abstract

National Geographic: Integrating multimedia and maps to engage the public
Track: Media
Authors: Frank Biasi

National Geographic has been combining imagery, writing, and maps to tell stories and educate the public for over a century. We will review what makes NG print maps so popular and engaging and apply those lessons to the digital realm with examples from National Geographic Magazine iPad edition, GeoStories.org, EnvisionTheJames.org, EnergyRealities.org, Project Noah and others.