Geospatial Analysis applied to BI: driving better decision making
Authors: Paula Freitas
Geospatial Analytics has been expanding its interaction and operation throughout many departments, been responsible for delivering innovative solutions that support strategic and tactical decisions.
At first, it was intended as a visualization tool for geospatial reports and KPIs, facilitating marketing and business understanding. Now, the scope also covers the generation of important variables used inside statistical modeling, forecasting and analysis for network investment optimization.