Customer Predictability & ATM Network Optimization
Track: Banking and Financial Services
Authors: John Corvo, Dan Thompson
At JPMorgan Chase, GIS professionals leverage spatial analysis and GIS to monitor ATM distribution efficiency. By defining ATM equidistant drive time areas, measuring geographic distributive means on retail transaction, and interpreting hot spot analyses, JPMorgan Chase has optimized the ATM network based on the predictabilities of customer demand over space and time.