Abstract

Movie Theaters on a Map – RealD 3D Showtime Analysis
Track: Media
Authors: Joey Baloun

We tried building a data viz program at RealD, but traditional reporting fell flat. Now, AGOL lets us rapidly and intuitively traverse the globe to view movie metrics by location. We see theater performance on the map, and then drill down to deeper analytics. This solves the classic challenge, “how do I know what my clients want to see?” Story Maps on mobile devices provide powerful presentations tools for execs. Drive times + demographics find the customers who love seeing 3D films.