Abstract

Using GIS to Better Communicate with Your Audience: 3 Key Factors
Track: Retail
Authors: Gregory Menvielle

The ever-growing list of channels coupled with the boom of IoT makes communication exponentially complex.
Stakes are high: Use the wrong channel and your message is ignored. Stop listening and miss on key intelligence.
We will share several customer use cases to highlight how GIS can be a secret weapon to communicate more effectively.
Our GIS-based work uses ArcGIS online so we will show you why the most effective use of GIS is be to identify whom not to target, rather than whom to reach.