Abstract

The Application of GIS Modeling to Search Engine Optimizatio
Track: Retail
Authors: Seann Bernshaw

SEO practitioners aim to increase their clients’ web visibility, ideally by the perfect customer. Developing SEO methodology for a client with nationwide franchises, PACIFIC used GIS technology to identify search origin, demographics, and to analyze results.
Results enabled identification of high value markets. The resulting SEO campaign targeted specific locations within service areas. An Esri Story Map was created using inputs from Esri software components: BAO, ArcMap, ArcScene, 3D Analyst.