Abstract

Using Business Analyst to Benchmark Your Way to Success
Track: Retail
Authors: Susan Zwillinger

Benchmarking is an essential skill for an analyst. It can help us to provide context, set meaningful targets, gain insight into trends, and evaluate performance relative to a business value proposition and strategy. Using examples from craft beer and pizza chains, this presentation will describe eight techniques for a benchmarking methodology. Esri Business Analyst and the Spatial Statistics toolbox generate maps and data for a dashboard that compares individual metrics to specified targets.