Abstract

Tapestry as a Conservation Outreach Tool
Track: Conservation
Authors: Tania Homayoun

For over 100 years, Audubon has worked to conserve birds and their habitats through a diverse network of members, chapters, centers, and partners. Audubon Texas’s science program and three urban nature centers each have a distinctive brand and focus. In order to better understand the audiences supporting these programs and reach out to new constituents, we analyzed existing donor profiles for each program using Tapestry segments to explore potential untapped audiences for our conservation work.