Abstract

Game Changers – Slot Performance Visualized
Track: Tribal/Indigenous Programs
Authors: Kacia Goodger, Manerd Gayler

Discover how the Chickasaw Nation utilized existing tools and technology to make their foggy dreams of game performance and patron worth visualizations a clear reality. With real-time gaming and patron data available via IBM Cognos BI, the ingenuity to attempt what no other casino had done before by using it with AutoCAD floor drawings and Esri ArcGIS has given them real-time insights and opportunities to maximize game performance and patron worth. Show me the money!