Abstract

Marketing Geography with Web Apps and Story Maps
Track: Electric Utilities
Authors: Robb Watson

The American Electric Power Economic and Business Development Group (AEPED) works to attract capital investment and jobs to its 11-state, 200,000 square mile service territory. GIS is a critical tool for managing, integrating, analyzing and delivering economic development data. This presentation covers how AEPED has created and implemented ArcGIS web apps and Story Maps to empower local economic development organizations, site selectors, and many other interested stakeholders.