Abstract

Diet and Exercise Disparities by Consumer Segment in San Diego County
Track: Public Health
Authors: Isabel Corcos

Diet and physical activity drive chronic disease. We are exploring spatial patterning in diet and exercise choices using ESRI’s market segmentation and market potential data. Consumer behaviors differ in areas where high or low rates of disease cluster, and income-based disparities are evident. However, there are large differences in behavior patterns among similar consumer markets located in high/low rate clusters, suggesting that local environment influences health behaviors.