Jon W. Kindschy, Jennifer R. Campbell

GIS Management Education

GIS technologies reflect the evolution of information systems over the past three decades. Today�s organizations, public and private sector alike, are becoming aware of the benefits of using GIS to meet their goals. To assist in this effort, UCR Extension developed a course of study designed for administrators, managers, technical professionals, decision makers, and others involved in building and implementing information systems.

The curriculum focuses on the issues of implementing a GIS faced by upper and middle management. Emphasis is placed on understanding project management concepts, data and systems integration, exploring public policy and legal issues, data base design, spatial relationships and other interdisciplinary aspects of GIS.

This paper discusses the value of GIS education for adult learners. Topics to be covered include a year in review, challenges and successes, surprise outcomes, and trends in GIS education across the country.


Introduction

Whether the project is finding the optimal location of a new sales 

office, or developing a community emergency plan, or analyzing 

market share, or countless other data analysis activities, GIS and 

desktop mapping are fast becoming tools as commonplace as 

spreadsheets, databases or word processing. The interest in GIS is 

reflected in today�s organizations, public and private sector alike, 

who have become aware of the benefits of using GIS to meet their 

goals and the critical role it plays in today�s marketplace.



The skill to use GIS software is only a part of the formula for 

effective implementation of a GIS.  A successful GIS also requires 

the knowledge, abilities, and skills necessary to effectively 

manage a GIS program.     



The University of California, Riverside, Extension is the continuing 

education brand of the University.  UCR Extension developed an 

innovative course of study, the Certificate in GIS, designed for GIS 

administrators, managers, technical professionals, decision makers, 

and others involved in building and implementing information 

systems.  The program emphasizes GIS management principles as 

opposed to software use skills.  The certificate program in its 

entirety is designed to give students a comprehensive 

understanding of the concepts and applications of GIS.  However, 

individual courses within the series are available to anyone who 

may benefit.  Most courses do not require prior GIS knowledge.



Continuing Education for Adult Learners

The courses are specifically developed and scheduled for the 

working professional.  Many who use GIS at their workplace 

cannot and, often do not want to go back to school to get another 

degree.  A degree is the ideal choice for a student oriented toward 

research or advanced study of a fundamental discipline; a 

certificate is the ideal choice for a student seeking interdisciplinary 

or applied study within a career-oriented subject area.  Many 

students and employers find that certificates are an ideal 

educational option, offering them many advantages: practical 

information immediately applicable to the job; instructors who are 

real-world practitioners in GIS; for specialty development within 

the student�s current profession; to update skills; and for 

networking opportunities with other practicing professionals.



Degree programs offered through higher education institutions 

have limited accessibility in that they are often only available to 

full-time students, usually during the day, and they frequently 

require degree objectives.  Extension courses do not require an 

application or admission requirements.  Individual courses are 

available to students who are not declared candidates in the 

certificate program. 



Although GIS technology has been used for the last couple of 

decades, GIS within many higher education institutions has been 

limited to geography, engineering, and other natural resource 

majors.  Students with other majors are often graduated with GIS 

training and the majority of the existing workforce lacks GIS skills.  

Continuing education is the optimum choice for each of these 

sectors of the workforce.



Continuing education programs are designed specifically for the 

non-traditional student, especially those who are working in the 

field.  UC Extension is flexible and responsive to comments 

regarding content, instructor delivery and scheduling.  Within the 

continuing education environment, the students are invited to 

comment on the individual courses they take or the program in 

general.  



Since the student base is from throughout California, alternative 

course delivery methods may be required and can be accomplished 

through innovative delivery techniques.  For example, if a client 

contacts us who has access to two-way interactive 

videoconferencing technology, we can extend our delivery to their 

site.  Also, if there are sufficient students at a particular worksite, 

we can take the course to their location under a simple contract.    



The Certificate in GIS

In the spring of 1994, UCR Extension assembled a group of leading 

GIS professionals in the greater southern California region to 

develop a GIS curriculum.   



The curriculum development focused primarily on management 

issues, a unique emphasis compared with other GIS education 

programs.  Due to the rapidly expanding use of GIS in all economic 

sectors, the advisory committee emphasized  GIS management 

fundamentals, by creating courses focusing on GIS project 

management, database management, funding challenges, systems 

compatibility and integration, and public policy issues.  The 

interdisciplinary elements of GIS including cartography, topology, 

database design, and spatial analysis are fundamental to 

implementing a GIS and are critical components of the curriculum, 

also.  Emphasis is not placed on keyboard training, but rather 

chalkboard education.  In the three required courses, students 

review the fundamentals and techniques of GIS, the basic 

implementation issues and applications, learn spatial analysis 

concepts and topological relationships, and gain hands-on 

experience of GIS technology that is applicable to the issues and 

concerns facing communities and industry.  Elective courses 

provide the student options so they can focus their course of study 

to meet their individual needs and professional goals.      



Initially, the committee did not include applications training.  

However, due to a larger than anticipated group of students 

lacking any GIS exposure�largely comprised of career changers�

applications training was offered in addition to the other courses.  

Consequently, limited units obtained through application training 

courses on different vendor software programs were made 

applicable to the certificate.   



Realizing that the GIS audience is comprised of public and private 

organizations, agencies and businesses, all with individual needs in 

specific disciplines, electives were developed to focus on the 

applications of GIS to particular subjects or disciplines.  New 

courses of this type have been developed every quarter.  

Thus far, these courses have included : 

	� GIS in Transportation Planning

	� GIS in Air Quality

	� GIS in Crime Analysis

	� GIS in Natural Resources

	� GIS in Emergency Management

	� GIS in Water and Wastewater Distribution Systems 

		Planning

	� GIS in Land Use Planning

	� GIS in Public Utilities

	� GIS in Business. 



The hands-on application training courses are offered using UCR 

Extension�s microcomputer lab complex located within the 

Extension Center.  The average computer lab course enrollment is 

20 with each student using their own computer for each class 

session.     



The curriculum consists of three required courses totaling nine 

units and a minimum of 15 units of electives.  The courses are 

rigorous, meeting the academic standards of the University of 

California.  Students are evaluated and issued letter grades based 

on exams, projects, and other course assignments.



The courses are scheduled in such a way that all required courses 

and most of the electives are offered within one year, thereby, 

enabling students to complete the certificate in a reasonable period 

of time.  Some are evening courses, some are offered on the 

weekends, and a few are offered in a two-consecutive-day format.



The Students and Instructors

The students come from all facets of the community:  Local 

government and other public entities (55% of the students), private 

businesses or organizations (40%), and because of the large 

numbers of laid-off aerospace workers within this area, career 

changers (5%).  (These figures are estimates because UCR 

Extension�s enrollment process does not always identify 

employment.)  The majority of the students are from the local area, 

however, there are a dozen students that drive in from Bakersfield, 

San Diego, Barstow and Twentynine Palms.  Courses that are 

scheduled in a two-day format often draws students from 

throughout California and Arizona.   



A dedicated group of instructors work tirelessly to ensure a quality 

experience for their students.  Despite their full-time career 

responsibilities, they make the time to carry out these important 

educational activities.  A distinct advantage in the development 

and implementation of this program is that Riverside-San 

Bernardino is home to many of the leading GIS experts in the 

nation.  Extension, therefore, has been able to enlist program 

advisors and instructors having the highest levels of expertise and 

experience�truly the pioneers of GIS.  They are current practitioners 

in the field of GIS and bring a great deal of experience to the 

classroom.  They are technical specialists, administrators and 

managers, system coordinators, lawyers, and consultants with 

public and private entity experience.  



Challenges and Successes

On-going evaluation of the program is critical.  UCR Extension 

accomplishes this by conducting mid-term and end-of-term course 

evaluations from the students and with continual communication 

with the instructors.  Many changes have been made to the 

program as it has developed.  The GIS field is dynamic and we 

program courses to keep up with industry changes and student 

demand.  We seriously consider the comments from the instructors 

and students and make changes accordingly.   



After the initial cycle of courses, the instructors and advisors met to 

refine the curriculum based on their observations as well as student 

input.  Effective January 1, 1996, the Certificate in GIS was revised 

as a result.   It was determined that the students would be best 

served by amending the curriculum to three core courses instead of 

the original five.  The two that were core courses became electives.  

These changes will allow students the benefit of specializing more 

in their areas of interest. 



A GIS Application Lab course has been quite popular with the 

students.  The course is a hands-on course in a directed 

independent study format.  Students are assigned a project to 

complete within the 30 hours of class time with an instructor on 

hand to answer questions.  The course is available for different 

applications (for example: GIS Application Lab Using ArcView).



UCR Extension operates independently and without state funding, 

as a nonprofit division of UCR.  All costs associated with courses, 

including instructors� and staff salaries, meeting rooms, courses 

materials, building costs, parking and security, are supported solely 

by student enrollment fees.  All program development and 

software acquisition have taken place without additional funding 

sources.  The courses� tuition fees must offset the software 

purchases and subsequent upgrade requirements.  Esri and 

Intergraph have extended a substantial discount to UCR Extension 

GIS students who wish to purchase ArcView and MGE PC.  After 

they complete an applications training course, they are able to 

begin using it immediately.  



As of March 26, 1996, a total of 893 students have enrolled in 49 

courses that have been offered since summer 1994.  The core 

courses are offered each quarter while the electives are offered on 

an annual or biannual schedule.  The total curriculum is comprised 

of 23 different courses at this time with about three courses being 

added each quarter.  Nineteen students have graduated and 

currently and 34 more have applied for candidacy.



Several students have gained new employment as a result of being 

enrolled in the certificate program.  One woman moved from 

northern California to the Inland Empire area to take the certificate 

program.  Midway through her studies, she obtained a job as GIS 

coordinator for a local planning department.  We encourage the 

students to stay in�touch with us after they finish the program.  

Their successes reflect the quality of the program.  A graduate is the 

GIS coordinator with the Metropolitan Water District and another 

is now working in Colorado.  Seven graduates were already 

working in the GIS field, one is pursuing advanced studies, four are 

furthering their GIS education through GIS internships, and five are 

seeking employment.  One graduate in the medical profession has 

applied the knowledge he gained by mapping the brain.  His work 

has been recognized by the University of San Diego and Esri.



We have received many phone calls from other educational 

institutions inquiring about the program and the potential to 

duplicate it at their institutions.  As of this writing, Extension and 

the advisory committee are not aware of any program with the 

focus and scope of the Certificate in GIS offered through UCR 

Extension.  In 1995, UCR Extension was awarded an �Innovative 

Programming Award� for the Certificate in GIS by the National 

University Continuing Education Association, Region 6 (NUCEA: 

CA, NM, UT, AZ, NV).

Jon W. Kindschy, Director, Natural Sciences Department, UCR 

Extension, 1200 University Ave., Riverside, CA, 92507, (909) 787-

5804, (909) 787-2456, jonk@ucx.ucr.edu

Jennifer R. Campbell, Program Development, Natural Sciences 

Department, UCR Extension, 1200 University Ave., Riverside, CA, 

92507, (909) 787-5804, (909) 787-2456, jcampbell@ucx.ucr.edu