A CASE HISTORY OF GIS ARCHEOLOGY ACEA, the public utility for the supply of electrical power and water in Rome, launched its first project for a graphic-digital system to document its networks in 1977 when acronyms such as CAD (Computer Aided Design), AM/FM (Automated Mapping and Facility Management), and GIS (Geographic Information Systems) where relatively unknown. The area served by the Municipality is approximately 150,000 hectares and hosts a community of 3,5 million. Applicon Graphic System (AGS/880) was the spatial software environment chosen, working on a customized DEC PDP-11 with memory management. For reasons difficult to explain - I would refer to it as a cultural clash -, very rarely the local government in Italy is able to produce, and sell, digital cartography of its territory at the scale necessary for most utilities (1:1,000). Therefore, this lack of background maps is the puzzle that each utility, willing to build its digital network information system, has to solve. Of course, this fact usually makes GIS projects extremely expensive when faced by a single company. The first study in ACEA to automate the technical information dates back to 1972. In 1977 two self-contained projects, finalized to the automation of cartographical, graphical and technical data of the networks managed by ACEA (1), started: automated mapping and microfilm technology. Eight year later, the over 30,000 hectares patiently digitised became suddenly inaccessible coded data when the AGS software disappeared from the market. At that time there were no export routines from a proprietary format to a standard one. Moreover, the PDP-11 was aging and the evolution of the mass-storage technology made obsolete the database design based upon the continuous mount and dismount of tapes to optimize the 12 million character space available on the fixed disK. In the meantime, the interactive graphic system technology evolved into AM/FM software. ACEA's top-management was of the opinion that investing in automated mapping were useless and decided to remove the project manager. No migration path was planned. The mechanical stress that the 11,000 A0-format maps documenting ACEA's networks continuously suffer remains an open problem and causes a progressive loss of information. To limit the increase of entrophy, a continous work of re-drawing is necessary, at a cost comparable to the cost of digitation. In 1990 the EDP proposed a rescue plan: a migration from the data coded in AGS/880 format to Bravo III, and from Bravo III to GDS (Graphic Design System). The idea was to build a customized AM/FM environment based on GDS. Unfortunately GDS was a product relatively unknown in Italy and the closest experts were based in Holland. The blossoming of the GIS technology overshadowed the fortune of the AM-FM applications. The project was abandoned. As for the future, the EDP management decided to invest only in a GIS with the characteristic of steadiness: industry standard with expected life-span past the year 2000, completed by a off-the-shelf packaged software for network management. The title of this paper - GIS in Rome - would seem to reduce all the GIS applications in Rome to the experience of ACEA. This is not completely true. An example of successful GIS is the raster base for urban planning used by the Municipality of Rome. In any case, at the end of the Seventies and in the mid Eighties, ACEA's project was the most ambitious project of large scale cartography in vector format made in Italy by a local utility. In the early Nineties, the GIS of the City of Turin, a success story of local government producing large scale background maps of its territory, covers only 15,000 hectares. THE INTERPRETATIVE MODEL The best known model of computing evolution in organization is the stage model developed by R. Nolan between 1969 and 1979 (2). It is based on the identification of state changes indicated by changes in the budget for information technology. Its six stages - Initiation, Contagion, Control, Integration, Data Administration and Maturity - shown in Figure 1, follow the classical S-shaped learning curve. In the above case history it is possible to highlight three main stages: i) Pioneering ii) Technocracy iii) Cost-Effectiveness or Maturity. Pioneering comprises the Nolan's Initiation and Contagion stages: the enthusiasm and the lack of knowledge about a new technology very often cause misjudegment of the resources necessary for a GIS and lead to time and cost overrun. During Technocracy, the choice is made in relation to a software environment checked against a detailed list of requirements. The stress is on Control, Integration and Data Management; in other words, efficiency. Other facets that play important roles are often underestimated: product's market share, local support, future investment in the product. In the Cost-Effectiveness or Maturity stage, strategic concerns are taken into account and the decision is made on a more comprehensive base. Unfortunately, the learning curve is one-man's experience and cannot be taught even within the same company. While the ACEA's EDP management was dealing with the problems of the maturity stage, an unsatisfied user was on his way to re-experience the well known errors of the Pioneers' era: each of us has to follow his/her karma. A year later, his SOS message was the seed for the present GIS for the water supply network. THE PRESENT: A GIS FOR THE WATER SUPPLY NETWORK In 1992 Nolan generalized his original proposal in a "stage and era" model that foresees three eras: DP (or classical Nolan model), Micro, and Network; each era is depicted by a learning curve and the DP era is subdivided into the six classical stages. A pilot-project was launched to capitalize on the expertise necessary for a large scale project. The project, developed between 1994 and 1996 is a low profile, Geographic Information System for the management and maintenance of the Water Supply Network, integrated with a help-desk application (Water Claims). The project's main characteristics are the following: i) a cartographic base (scale 1:5,000) surveyed and digitized in the Eighties and updated between January 1995 and December 1996; ii) GIS software ArcInfo and network management software TecNet Rel.2.2 taylored to ACEA's requirements; iii) a new help-desk (Water Claims), a client/server application to manage over 20,000 claims per year. 1:5,000 scale cartography, practically useless for the management and maintenance of the electrical network, is the correct tool for satisfying approximately 80% of the water supply network needs of a large urban area and was therefore the candidate network for the pilot project. The feasibility study included the analysis of the task and elementary operations, shown in Figure 2, with the empirical measurement of the time necessary to update a map in the traditional paper-based environment and in the digital interactive graphic system. The database was designed by a mixed team of ACEA's and Esri's analysts and, due to the limited availability of key-personnel (hydraulic engineers) for interviews, lasted from March 1995 to October 1995. It was followed by a transfer of know-how in order to enable GIS programmers to write the software necessary for translating the digital network data from ArcInfo to TecNet format. In the pipeline there is the extension of the GIS to power and public lighting networks. For this project, the experimentation of the Spatial Database Engine (SDE) technology is planned. The Water Claims application is a help desk environment that, using the workflow approach, follows the customer's claim navigating through the commercial and technical functions in the Company's organizational chart. The application follows a claim from the beginning, usually a telephone call to the help desk where skilled personnel fill out a trouble report and follow the claim until the failure is repaired. The technology is C/S: Oracle as data base server, and Visual Basic on the client side. THE BENEFIT-COST MODEL The confidence gained with the pilot project is stimulating a more ambitious one. ACEA is a multiservice utility and therefore its motivation towards investing in high-quality background maps is higher when compared to mono-product utilities. A Benefit/Cost model, shown in Figure 3, was developed to evaluate the effectiveness of GIS applications. The model, used in the feasibility study before the GO-NOGO decision, compares the cost of the present paper-based system to the cost of the GIS-based system in the medium term. The concept of value broadens the concept of benefit. Value is based on the effect information technology investment has on the business performance of an enterprise. The model requires two obvious assumptions: i) the value of the information contained in the maps (V) is greater than the operational cost necessary to manage the present system; ii) the value of the digital network information system is greater than the value of the traditional paper-based system. In Figure 3, once defined all the variables used in the model, statement (ii), translated into the inequality (1), is algebraically manipulated: V (new) > K * V (old) (K > 1) (1) where the value of the coefficient K (K=1.5) is the outcome of the requirement analysis. The undelying hypothesis is that the multiservice utility uses a paper-based system. The result is the translation into algebraic symbols of a self-evident truth: the more the networks served, the more convenient for a multi service utility to develop a digital network information system. The inequality can be solved in terms of the variable H*, the (unknown) area over which the gathering of data, even for a single multiservice utility, is justified. CONCLUSION In the year 2000 Rome will host the R. C. Ch. Jubilee. Over 63 works-in-progresss are planned with a budget of 2-3 billion US dollars. Background maps are necessary for simulation studies (traffic) and for the coordination of the different yards. The idea is to set up a GIS factory based upon large scale background maps as a backbone infrastructure (GIS highway). This infrastructure will be the base for several customer- oriented applications. ACEA, with its renewed experience in GIS, is candidated to be the technical Agency of the local government for the production of the background maps and to the resolution of the Gordian knot of continuously updating the maps. On the other hand, ACEA is willing to exploit the GIS technology for its core business, not only for its Network Information System but also as a dashboard for geo-marketing and customer care. REFERENCES (1) G. Trozzi, G. Rondinini, E. Fralleoni, Automation of cartographical, graphical and technical data of the utility networks of ACEA, (internal paper) 1977 (2) R.L. Nolan, Managing the crisis in data processing, Harvard Business Review, March-April 1979, pp. 115-126 (3) E. Orlandi, GIS Economics: A Benefit Cost Ratio for a Multi-Service Public Utility, GIS for Business, Madrid, Feb 1995, pp. 211-214 (4) M.M. Parker, R.J. Benson, Information Economics, Prentice Hall, 1988