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Track: Business Services: Marketing and Advertising
Glenn Fox
Notre Dame Church
5100 W Evans Ave
Denver, CO 80219
Telephone: 303-935-3900
Fax: 303-937-4868
E-mail: none listed
Gabriel Zamudio, Quint Redmond, Jennifer Redmond
GIS for GOD: Geographical Organization of Data for Notre Dame Church Membership
Defining Issue: To facilitate home visitation from Notre Dame church and to ensure a successful fund -aising campaign. With 2,700 families, manual processing would have been too costly and time-consuming. GIS Solution: Notre Dame church officials in coordination with Ternary Spatial Research, LLC, and Mind's Eye Technology, LLC, developed a geographic database of registered parishioners. This database helped coordinate the activities throughout the fund-raising campaign. Methodology: Notre Dame church families were geocoded to the street address network. Historically, this process was done using paper-based mapping and pushpins. Once parishioners were mapped, a campaign volunteer could make a house visit to collect a completed pledge card using the maps generated and printed out by ArcView. The entire membership was broken down into areas of one hundred and assigned an area leader. This grouping was based on their proximity to one another. Each of the areas was then broken down into groups of ten
families. This made it manageable and more efficient for the volunteer visitors to locate and visit the homes assigned to their areas. A map of each group was created and given to the volunteers, making it easier to find each home. There were many benefits that were realized using ArcView; one was that the success of the campaign could be tracked and validated. The current data that now are in the database allow us to realize other benefits in the future. Software: Data were obtained from the existing parish database using MS Excel and MS Access. Geocoding was done using Esri's ArcView software. Several Avenue scripts were written to aid in editing and defining groups.
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