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Track: Business Services: Marketing and Advertising
Cynthia Thompson
Federal Express
2831 Airways Boulevard
Memphis, TN 38132-2511
Telephone: 901-395-7388
Fax: 901-395-7451
ZIP Code Service Upgrade using ArcView
ArcView is being used as the decision support tool in a nationwide service upgrade project at FedEx. Federal Express defines priority service delivery commitments based on ZIP Code location from station. Data in support of this project are compiled from company-based mainframe files, purchased spatial data (ZIP Codes and streets), drive times derived from Allocate in ArcInfo, and competitor service information.ArcView software's tools of query, join, display, summarize, and calculate are the basis for this analysis. Using a spatial approach will provide a more accurate solution for our time critical company.
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