ABSTRACT
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MAP: T-Mobil's Enterprise Mapping System for Internet, Extranet, and Intranet Usage
Track:  GIS on the Internet
Author:   Karl-Heinz Recke

To stay ahead in Germany´s highly competitive telecommunications market, T-Mobil--one of Europe´s leading providers of wireless services based on GSM--has to provide first class service to its demanding customers. Part of the service is the provision of geographical information related to T-Mobil´s business. GISData Server (GDS), Spatial Database Engine (SDE), and ArcInfo, state-of-the-art technology provided by Esri, enable T-Mobil to achieve this aim. MAP visualizes ˇ Up-to-date GSM coverages provided by T-Mobil in Germany ˇ Up-to-date GSM coverages provided by international roaming partners worldwide ˇ Trouble ticketing information ˇ The location of T-Mobil´s dealers in Germany ˇ The location of T-Mobil´s branches in Germany MAP Uses the ˇ Internet (for customers) ˇ Intranet (for customer care, marketing, sales, and technical departments) ˇ Extranet (for partners of T-Mobil such as dealers and service providers) The information described above is provided for several target groups, according to their access rights inside and outside the company. This supports T-Mobil´s constant communication strategy in a unique way. Esri´s ArcInfo carries out the preprocessing of geographical information in order to enable fast geodata access. Esri´s GDS and SDE provide quick online access to the required information within a few seconds. This offers a new dimension especially for usage in a very demanding customer care environment and helps T-Mobil to reach the following aims: ˇ Establishment of customer self-service via the Internet (business-to-customer) ˇ Establishment of partner self-service via the Extranet (business-to-business) ˇ Reduction of customer calls for the customer care department because of new self-service ˇ Increased number of customer calls that can be answered by first-level call center agents ˇ New self-service and improved response time that help T-Mobil to save a few million dollars per year Conclusion: State-of-the-art technology helps companies to stay competitive in the age of the Internet. Esri´s GISData Server and Esri´s Spatial Database Engine are powerful tools that open T-Mobil to a new dimension in business-to-customer and business-to-business communication.

Karl-Heinz Recke
DeTeMobil Deutsche Telekom MobilNet GmbH
PO Box 300463
Postfach, 53184
Bonn

Telephone: +49-228-936-1646
Fax: +49-228-936-1688