Abstract

Pricing Professional Services
Track: Business
Authors: Larry Phipps

This 4 hour class will discuss various methods for pricing professional services. We will look at how a service business differs from a retail product business. We will discuss client motivations and how those motivations affect pricing techniques. We will look at the pitfalls of treating your service as if it were a commodity. We will discuss the role price plays in the perception of quality. We will look at how the price for a professional service should be related to value provided the customer rather than time necessary to deliver the service.