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ArcView Business Analyst is Now Shipping

Integrated Business Geographic Solutions ProvidesTools and Data for Better Business Decisions

Redlands, California--Esri, the world leader in geographic information system (GIS) software, mapping components, and spatial database management tools, is pleased to announce that ArcView Business Analyst, Esri's unique solution of tools and data for helping businesses make better decisions, is now shipping.

An integrated wizard-driven software solution based on ArcView GIS, ArcView Business Analyst is bundled with technology and U.S. data from industry leaders including Dun & Bradstreet, Metromail, Urban Decision Systems, Geographic Data Technology (GDT), Qualitative Marketing Software (QMS), and Applied GIS. "Esri is pleased to offer the high-quality technology and data developed by our partners in association with Esri's GIS applications," says Jack Dangermond, president, Esri.

Business managers, marketing strategists, financial analysts, professional planners, economic development directors, government business managers, and others can rely on ArcView Business Analyst to organize, analyze, and present their business data. ArcView Business Analyst provides solutions for common business needs such as:

• Trade area definition
• Customer profiling
• Customer prospecting
• Market penetration
• Store prospecting
• Competitive analysis
• Routing
• Drive-time analysis

For example, by tying information such as demographics and sales to specific locations (e.g., ZIP Codes, block groups, store locations, or trade areas) they can create maps and generate reports that enable them to identify patterns and understand relationships that were previously unnoticed. "In today's economic climate, businesses are concerned with increasing profitability. ArcView Business Analyst provides the power to address this and other issues as sales uplift and cost reduction," says Dangermond.

ArcView Business Analyst is available for Windows NT and Windows 95. For more information contact Esri at 1-800-447-9778 or your authorized ArcView GIS reseller. Visit the ArcView Business Analyst Web page at www.Esri.com/businessanalyst.