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Abstract


GIS and Marketing?
Track: Business, Banking, and Insurance
Author(s): Sherry Thens

It wasn’t too many years ago that these two concentrations were miles apart. Today, GIS is used to help Marketers with a number of tasks from visually representing the client population and density across geographic boundaries to site selection assistance. This section of the presentation will discuss the process of integrating these complementary applications and will present several ways this solution can help your business.

Sherry Thens
Group 1 Software
7160 Bermuda Rd.
Suite 200
Las Vegas, NV 89119-4369
USA

Phone: 702 897-0080
Fax: 702 897-2267
E-mail: sherry_thens@g1.com