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Abstract
Use of Absolute Addressing and Geomarketing Data in the Telecommunication Market
Track: Telecommunications
Author(s): Michel Savard
The implementation of new telecommunication services through wireless technologies has required a lot of digital terrrain information in order for the engineering departments to plan the equipment location. Recently, the telecommunication industry has discovered the importance of adding geomarketing data in order to plan the best location for their services and therefore optimize their investments. The presentation will present a geomarketing approach oriented toward more detailed information based on absolute addressing, the complexity to put the approach in place, and the benefits the industry can get from the approach.
Michel Savard
Groupe de géomatique AZIMUT inc
328, avenue Saint-Denis
Saint-Lambert, Québec J4P 2G6
Canada
Phone: 450-466-6665
Fax: 450-466-4185
E-mail: michel.savard@gazimut.com