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Track: Universities and Higher Education
Duane Marble
Ohio State University
Columbus, OH 43210
Telephone: 614-292-2250
Fax: 614-292-6213
E-mail: marble.1@osu.edu
Victor Mora, Manual Granados
Applying GIS Technology and Geodemographics to College and University Admissions Planning: Some Results from the Ohio State University
Defining Issue: A major strategic planning issue for college and university admissions is the development of inquiries that will, when turned into admitted students, fulfill stated institutional goals with respect to quality, quantity, and diversity. This is a difficult task in light of the difficulty of identifying potential prospects from a very large population and of the increasing competition for students between institutions. GIS Solution: The approach developed at the Ohio State University links current, detailed demographic data at a block group level with local information on enrollees to identify geodemographic profiles of those potential students most likely to enroll and graduate from the institution. This information is then used to support recruitment activities directed toward specific areas and specific individual inquiries. Methodology: The methodology followed is that developed by Herries and Marble and presented in another paper at these meetings. The present paper provides some
concrete demonstrations of the application of this methodology in the context of current recruiting activities by the Ohio State University. Software: ArcView Version 3.0 in conjunction with standard PC database and spreadsheet software
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