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Abstract
Identifying Target Enrollment Areas to Improve DiversityTrack: Universities and Higher Education
Author(s): Robert N Martin
Under the Kutztown University's Performance Outcomes Plan, which was approved by the State System of Higher Education Board of Governors on October 12, 2000, the University is to increase its enrollment of minority populations. At the present time, minority student enrollment is 5.2 percent while the System average is 8.5 percent. To reach the System average, Kutztown University will have to target its recruitment efforts at specific potential minority student markets. This paper reports on a pilot study that uses ArcView GIS to identify these potential market areas. A potential model is developed to identify recruitment areas using a combination of census block group information and school district data. The results of the model are then compared to historic enrollment data to identify those areas where additional recruitment efforts are needed to increase minority enrollments at the University.
Robert N Martin
Kutztown University
Grim Science Bldg.
Kutztown, PA 19530-0730
USA
Phone: 610-683-4364
Fax: 610-683-1352
E-mail: martin@kutztown.edu